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Samsung Galaxy S25 Series: Game-Changer or Just a Rebranded S24?

PHOTO: Mrwhosetheboss

Every year, . With the launch of the Samsung Galaxy S25 Series—including the S25, S25+, and S25 Ultra—many are wondering: Is this a true upgrade or just a slightly improved S24? As the newly released update, Samsung aims to stay ahead. But does it bring enough to the table to justify upgrading, or will users stick with their iPhone 15 to hold onto their current devices? Let’s break down the S25 Series to see if it’s worth the hype.


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Design & Build: Familiar Yet Subtle Changes


PHOTO: Marques Brownlee

It would probably be difficult to distinguish the differences between the S25 and S24 if you were to compare them side by side. Despite a few minor adjustments, Samsung's overall design is extremely consistent. What is constant is this:

  • Display Sizes: 6.2" (S25), 6.7" (S25+), and 6.8" (Ultra)
  • Flat Edges & Button Placements: Same as previous models
  • Battery Sizes: Unchanged across the board

The Ultra variant, on the other hand, has a little more rectangular frame, thinner bezels, and larger camera rings. These are extremely minor modifications that probably won't be noticed unless you're looking at the device attentively.


Design Conclusion: Not much has changed.

Upgrading to the S25 might not seem like you're holding a completely different phone if you presently own an S24.


Hardware: Performance Boost, but No Game-Changers


PHOTO: Marques Brownlee

Although Samsung has improved the hardware, the changes are hardly revolutionary. What's new behind the hood is this:

  • Snapdragon 8 Elite for Galaxy: A custom version of the Snapdragon 8 Gen 3, designed to deliver faster and more efficient performance.
  • Larger Vapor Chamber: The Ultra model comes with a 40% larger vapor chamber for better cooling.
  • 12GB RAM as Standard: Even base models come with 12GB of RAM, which is a notable upgrade for performance.

The Ultra's main and telephoto lenses are unaltered, but a new 50MP ultra-wide camera has replaced the previous 12MP sensor on the camera front.


Hardware Verdict: Performance gains feel more gradual than revolutionary due to the lack of major camera hardware advancements, even though the new chipset and improved cooling are welcome.


Camera & AI Features: AI-Powered Enhancements


PHOTO: Marques Brownlee

Samsung is doubling emphasis on AI-driven software enhancements to improve its camera skills rather than concentrating on new hardware. Among the noteworthy updates are:

  • AI-Powered Zoom & Image Processing: Enhanced zoom and image clarity, driven by AI.
  • Improved Skin Tone Rendering: More natural and accurate skin tones in photos.
  • Refined Night Mode: Improved, but still behind the iPhone in low-light photography.

The S25's camera hardware hasn't evolved much in spite of the advances in AI. Even while the AI adjustments result in a discernible gain in picture quality, it doesn't feel like a significant improvement over its predecessor.


Camera Verdict: No significant hardware improvements have been made; the camera upgrades are software-based. This could be a good reason for some people to put off upgrading.


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AI Features: Samsung’s Strong AI Push


PHOTO: Marques Brownlee

Samsung is obviously concentrating on AI-powered software improvements, as seen by a number of new features that make use of state-of-the-art technology:

  • AI Assistant ("Ask Gemini"): A hybrid assistant that combines Samsung's Bixby and Google's Gemini AI, capable of adding calendar events, controlling phone settings, and summarizing text. Sadly, users cannot activate it using their voice; instead, they must hold down the power button.
  • AI Select: This function makes it possible to choose text, photos, and videos based on context. It has the ability to auto-enhance photos, extract GIFs from movies, and summarize articles.
  • Natural Language Search: A more intelligent search feature that enables conversational, organic search results. Searching for a "sunset beach photo" is an alternative to looking through albums.
  • Similar to Google's Pixel function, Audio Eraser eliminates undesirable background noise from videos, including wind and crowds.

These features are great, but they aren't special selling factors for the S25 because the majority of them are software-based and will probably be accessible for older Samsung phones in future updates.


AI Verdict: Clever, useful features, but unless you're eager to try them out first, they're not a strong argument for an upgrade.


Battery & Charging: No Major Shifts


PHOTO: Marques Brownlee

All models have the same battery sizes and charging speeds, even though the S25 has a more power-efficient chipset. Battery life will probably increase slightly as a result of Samsung's choice to maintain the current battery specifications, but no significant improvements are anticipated.


Battery Verdict: Although the new chip may provide marginally higher battery efficiency, there hasn't been any substantial advancement in this field due to the lack of notable modifications in battery and charging specifications.


Final Verdict: Should You Upgrade?

  • CategoryVerdictDesign & Build: Minimal changes, almost identical to S24
  • Performance: Faster chip, better cooling, but not groundbreaking
  • Camera: AI-powered refinements, but no major hardware upgrades
  • AI Features: Useful additions, but not exclusive to S25
  • Battery & Charging: No noticeable improvements


Think About Upgrading If:

  • Your Samsung model is older (S22 or earlier).
  • You choose AI-powered features over earlier models' software updates.
  • You place a high value on improved zoom and ultra-wide photography.


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Don't Upgrade If:

  • There is nothing new here; you already have an S24.
  • You had hoped for significant hardware improvements.
  • You anticipated major improvements to the battery or charging system.

Looking Ahead

Samsung appears to be taking it slow and concentrating more on software enhancements than significant hardware changes. You may want to wait for the Galaxy S26 if you're hoping for something really revolutionary.

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