Over the past year, Fullbeauty Brands has been quietly expanding its plus-size fashion empire. In early 2023, the 120-year-old company owned 12 plus- and inclusive-size brands, such as Swimsuits For All and Roaman’s. Recently, it added three DTC plus-size brands: Cuup, Eloquii, and Dia & Co. These acquisitions aim to capture a younger customer base, particularly from the "TikTok generation," while maintaining their existing brands for older customers.
Fullbeauty's CMO Bob Bass mentioned that the acquisitions weren't intentionally clustered but were opportunities that arose. The company’s strategy involves creating "digital malls," where customers can shop across multiple Fullbeauty brands on a single platform, enhancing the shopping experience and increasing potential sales.
The integration has extended to Dia & Co.’s acquisitions, such as 11 Honoré, which now features on Dia’s website. Lydia Gilbert, co-founder of Dia & Co., expressed confidence in the acquisition, highlighting the growth potential from Fullbeauty's experience and resources.
Fullbeauty allows each brand to retain its creative identity while benefiting from shared resources and a unified shopping cart system. This approach aims to increase overall spending across the brands rather than limiting purchases to single brands.
Fullbeauty, owned by Apax Partners since 2015, is profitable, with nearly $1 billion in annual revenue and 5 million active customers. The company plans to continue growing through acquisitions, leveraging its extensive experience in the plus-size market to capture a larger share of the $81 billion market. Bass criticized the failed attempts of non-specialized brands like Old Navy to enter the plus-size market, emphasizing Fullbeauty's long-standing expertise.
Overall, Fullbeauty’s strategic acquisitions and digital integration position it well to lead in the plus-size fashion industry.
The Spice Girls reunited over the weekend to celebrate Victoria Beckham’s 50th birthday, delighting fans worldwide. David Beckham shared a joyful video on Instagram showing Victoria, Geri Horner, Melanie Chisholm, Emma Bunton, and Melanie Brown dancing together, reminding everyone how much they missed the iconic girl group.
Spice Girls' style defined the Nineties and early 2000s and left a lasting legacy. While Union Jack dresses and tiny hemlines may not be as prominent today, many of their fashion staples remain timelessly chic.
1. A Little Black Dress (LBD) Is Timeless
Victoria Beckham’s signature little black dress is a testament to its enduring sophistication. An LBD suits any occasion or season, proving its timeless appeal. If you don’t have one in your wardrobe, now’s the time to invest.
2. Comfort Is Key
Sporty Spice, Mel C, was a pioneer of the athleisure trend long before it became mainstream. Her stylish, comfortable outfits sparked a movement, influencing today's trend cycles. When choosing between heels and flats, remember Mel C’s cool trainers and embrace comfort.
3. Leopard Print Never Goes Out of Style
Scary Spice, Mel B, was famous for her love of leopard print in the Nineties. Her bold take on the print showed it could be incredibly chic when styled right. Leopard print is making a big comeback in 2024, with designers and celebrities like Dua Lipa and Rosamund Pike embracing the trend.
4. More Is More
The Spice Girls taught us that bold, statement outfits often make the most impact. While minimalism has been trending, an unapologetically bold look can turn heads and showcase your style. Don’t shy away from standing out, even if it means being overdressed.
5. Individuality in Fashion
Perhaps the most important lesson from the Spice Girls is embracing individuality. Your personal style should make you feel comfortable and confident, regardless of what your friends are wearing. The Spice Girls exemplify how different style personalities can come together harmoniously.
The Spice Girls' reunion not only sparked nostalgia but also reminded us of their enduring influence on fashion and individuality.
