Vitamin E skincare has long been popular, but it’s seeing a resurgence thanks to the ‘glass skin’ trend on TikTok. Users mix Nivea Creme with vitamin E oil capsules to achieve a dewy, radiant complexion. However, not all experts endorse this DIY approach. If you’re concerned about looking greasy instead of glowing, it’s better to use products that already contain vitamin E, which is beneficial for all skin types.

“Vitamin E is an important fat-soluble antioxidant and has been used in dermatology for over 50 years,” says Molly Arnold, a nutritionist at Holland & Barrett. “It protects against oxidative stress from UV exposure and pollution.” Arnold adds that vitamin E can reduce blemishes and the appearance of fine lines and wrinkles when used in skincare.

Praised for its moisturizing, soothing, and anti-aging properties, vitamin E is often found in creams or oils for topical use on the face and body. “You can find vitamin E in face moisturizers or serums, often combined with other antioxidants like vitamin C,” says Dr. Eleanor Bradley, No7 Beauty’s science credentialing manager. She recommends incorporating a vitamin E moisturizer or serum into your morning routine for full benefits, including protection against free radicals and environmental damage.

Dr. Ifeoma Ejikeme, medical consultant and founder of Adonia Medical Clinic, notes that living in urban environments can cause dryness, irritation, sensitivity, and hyperpigmentation due to pollution. “In a study from Westfield’s How We Shop platform, 54% of participants reported dryness, and 82% were concerned about pollution's effects. Vitamin E is a powerful antioxidant and effective moisturizer.”

Vitamin E can be found in a wide range of skincare and makeup products, including moisturizers, serums, eye creams, lip balms, foundations, and lipsticks. Ejikeme advises looking for ingredients listed as tocopherol or tocopheryl acetate.